News Byte: Google+ Launches Social Ad Format

Share this article:
Corolla rolls social for 2014 models.
Corolla rolls social for 2014 models.

Google today launched Google+Post ads that aim to help marketers spread content and engage consumers in conversations via social media. Among the brands going live with executions are Toyota Corolla, Cadbury, and Mondelez International's Ritz crackers.

Advertisers run their campaigns on Google+ as a way to launch them across the Web, paying an advertising fee only after viewers engage with their content for two seconds or more.  

In a promotional video for the new ad format on Google.com, Toyota USA Director of Social Media Monica Peterson said the brand decided to use +Post as a way to engage with the Corolla's young and socially active targets. “We needed a unique approach if we really wanted to reach this consumer,” she said. “Rather than to talk at them, we wanted to talk with them.”

Dylan Schwartz, creative director of Corolla's agency, Saatchi & Saatchi LA, added that the ads “take the content on our Google+ channel and push it out…to a much bigger audience.”

Share this article:
close

Next Article in Social Media

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

MediaWhiz

MediaWhiz is an online performance marketing agency that helps clients acquire customers more ...

More in Social Media

Can B2B Companies Find Social Marketing Success? Uh, Yeah.

Can B2B Companies Find Social Marketing Success? Uh, ...

Edmund Optics took its quirky corporate persona to social channels, and customers gave the company a second look.

App of the Week: MapMyWalk

App of the Week: MapMyWalk

MapMyWalk tracks users' fitness activities via the GPS on mobile devices.

Social Media Is a Slam Dunk for the Indiana Pacers

Social Media Is a Slam Dunk for the ...

The NBA franchise taps into the passion of its Facebook fans and scores a winning campaign.