News Byte: Google Buys Into The Internet of Things

Share this article:
A Nest smoke alarm
A Nest smoke alarm
 

Google reported yesterday it had reached an agreement to buy Nest Labs for $3.2 billion in cash. Nest was founded by Tony Fadell and Matt Rogers, both Apple alumni who were members of the iPhone and iPod development teams. 

The acquisition is sure to resound with privacy activists and marketers alike who fret that the “Big Four” of Google, Microsoft, Facebook, and Amazon aim to dominate control of the digital lives of consumers. Nest, a marketer of Web-connected smoke alarms and thermostats, is a pioneer in the “Internet of Things” that will have consumers connected to the Web via cars, refrigerators, and microwave ovens as well as by PCs and smartphones.

“Tony Fadell and Matt Rogers have built a tremendous team that we are excited to welcome into the Google family,” said Google CEO Larry Page in a statement. “They're already delivering amazing products you can buy right now. We are excited to bring great experiences to more homes in more countries and fulfill their dreams!”


Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.