News Byte: Google Buys Into The Internet of Things

Share this article:
A Nest smoke alarm
A Nest smoke alarm
 

Google reported yesterday it had reached an agreement to buy Nest Labs for $3.2 billion in cash. Nest was founded by Tony Fadell and Matt Rogers, both Apple alumni who were members of the iPhone and iPod development teams. 

The acquisition is sure to resound with privacy activists and marketers alike who fret that the “Big Four” of Google, Microsoft, Facebook, and Amazon aim to dominate control of the digital lives of consumers. Nest, a marketer of Web-connected smoke alarms and thermostats, is a pioneer in the “Internet of Things” that will have consumers connected to the Web via cars, refrigerators, and microwave ovens as well as by PCs and smartphones.

“Tony Fadell and Matt Rogers have built a tremendous team that we are excited to welcome into the Google family,” said Google CEO Larry Page in a statement. “They're already delivering amazing products you can buy right now. We are excited to bring great experiences to more homes in more countries and fulfill their dreams!”


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.