News Byte: Gaining Insight Into Marketing Performance

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Gaining Insight Into Marketing Performance
Gaining Insight Into Marketing Performance

What is it? Revenue Analytics, a new application by Silverpop that aims to provide B2B marketers with an out-of-the-box solution to measure the revenue their marketing activities generate. The app is also designed to help marketers measure the revenue impact of their email campaigns and website content.

WIIFM? The tool is designed to integrate marketing activities generated through Silverpop with a company's campaign, customer, and sales data from a CRM system. Then, using the Silverpop Engage platform, marketers should be able to identify connections between their marketing initiatives and closed revenue. Additionally, Revenue Analyics aims to help marketers track campaign performance over time, and determine whether ongoing campaigns are still effective.

Who's Talking? “Revenue Analytics [provides] the ability to analyze each customer touchpoint in real time, giving B2B marketers a valuable opportunity to measure the revenue generated by every single one of their marketing activities,” Adam Steinberg, director of emerging apps at Silverpop, said in a statement.

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