News Byte: Gaining Insight Into Marketing Performance

Share this article:
Gaining Insight Into Marketing Performance
Gaining Insight Into Marketing Performance

What is it? Revenue Analytics, a new application by Silverpop that aims to provide B2B marketers with an out-of-the-box solution to measure the revenue their marketing activities generate. The app is also designed to help marketers measure the revenue impact of their email campaigns and website content.

WIIFM? The tool is designed to integrate marketing activities generated through Silverpop with a company's campaign, customer, and sales data from a CRM system. Then, using the Silverpop Engage platform, marketers should be able to identify connections between their marketing initiatives and closed revenue. Additionally, Revenue Analyics aims to help marketers track campaign performance over time, and determine whether ongoing campaigns are still effective.

Who's Talking? “Revenue Analytics [provides] the ability to analyze each customer touchpoint in real time, giving B2B marketers a valuable opportunity to measure the revenue generated by every single one of their marketing activities,” Adam Steinberg, director of emerging apps at Silverpop, said in a statement.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.