News Byte: Experian's Cross-Channel Platform Goes Cross-Global

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Magento becomes more worldly.
Magento becomes more worldly.

Experian Marketing Services introduced enhancements to its cross-channel marketing platform aimed at helping marketing teams spread across the globe work together simultaneously in their native languages.

“What's new for marketers is that, whereas before they had to have different versions in different languages, they now can be viewing the same interface at the same time in their own language on the same platform,” says John Burke, director of solutions consulting at Experian Marketing Services.

The new system also enables users to build campaigns in their preferred languages and time zones with localized number and date formatting. The idea is to help an organization work the same campaign in real time across several time zones.

Burke claims an edge for Experian in that enhancements such as these are built into the platform it acquired last year from Conversen that was conceived as cross-channel. As a result, additional features such as these are seamlessly integrated into the core platform instead of tacked on as add-ons.

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