News Byte: Eloqua Partners With Bizo

Share this article:
News Byte: Eloqua Partners With Bizo
News Byte: Eloqua Partners With Bizo

Eloqua announced a partnership with Bizo today aimed at giving greater latitude to B2B marketers in retargeting key prospects through marketing automation. If a prospect decides not to open a gated whitepaper, for instance, he can be served with display ads for the document while visiting another site.

“Ad focus capability is really essential,” says John Stetic, VP of products at Eloqua. “It allows you to roll display advertising into your Eloqua campaigns, and you can do highly targeted messaging and pay only to advertise to the people you're targeting.”

Bizo CEO Russ Glass claims the combination adds up to increased ROI. “More visitors to company websites convert into known contacts,” he says, “known contacts move faster down the funnel, and marketers can squeeze more out of their Eloqua platform without needing to add to their teams."

Share this article:
close

Next Article in Marketing Automation

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Marketing Automation

The Time for the Customer Is Now

The Time for the Customer Is Now

One-to-one marketing and customer engagement are the hallmarks of Marketo's reinvigorated focus.

IBM Gets Deeper Into Marketing With Silverpop Acquisition

IBM Gets Deeper Into Marketing With Silverpop Acquisition

Big Blue has announced a definitive agreement to acquire the marketing automation provider.

News Byte: Bizo Adds Multichannel Nurturing to its Platform

News Byte: Bizo Adds Multichannel Nurturing to its ...

Bizo announces new features aimed at nurturing anonymous prospects through targeted display and social ads.