News Byte: Draftfcb Hires Publicis Alum In Newly-Created CMO Role

Share this article:
News Byte: Draftfcb Hires Publicis Alum In Newly-Created CMO Role
News Byte: Draftfcb Hires Publicis Alum In Newly-Created CMO Role

Interpublic-owned agency Draftfcb Global announced today the hiring of Chris Shumaker in the newly-created role of CMO.

Draftfcb CEO Carter Murray said in a press release today that he anticipates Shumaker's “strong relationships with clients and consultants” as well as his industry experience will drive new business to the agency.

While at Publicis between 2007-2013 Shumaker spearheaded efforts that led to more than $100 million in “new business revenue opportunities.” From 1995-2004 Shumaker worked with The Martin Agency, helping it grow with clients like UPS, the American Stock Exchange and Kellogg's. Before that he headed marketing communications for Hamilton Beach/Proctor-Silex, Inc. in 1989-1995.

Shumaker said in the release he is looking forward to working with the business development teams of North America, in efforts to “further sustain the agency's momentum.”

Before Draft merged with Foote, Cone & Belding (FCB) to create Draftfcb in 2006  Shumaker served as Global CMO for FCB Worldwide in 2006.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.