News Byte: Digital Accounts for Two-Fifths of Publicis 4Q Revenue

Share this article:
Source: Romania-Insider.com
Source: Romania-Insider.com

Digital marketing generated for 40% of Publicis Groupe's  revenue in Q4 2013 and 38% for the year, according to the company's quarterly earnings report released today. Web-based campaigns also contributed 14% of the company's organic growth from standing clients for the year and 20% for the quarter.

Publicis reported  $9.5 billion in revenue for 2013, a 5.2% increase over the previous year. Net income tallied $ 1.1 billion, a 11.5% rise.

“The only cloud on the horizon was our organic growth in the fourth quarter, which was affected by campaigns being cancelled or postponed,” Publicis Groupe CEO Maurice Lévy said in a statement.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.

Hawthorne Opens Mobile Unit, Names Digital Director

Hawthorne Opens Mobile Unit, Names Digital Director

Jared Lake moves over from M&C Saatchi Mobile to head the new unit.