News Byte: DG Rebranding Following Extreme Reach Sale

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News Byte: DG Rebranding Following Extreme Reach Sale
DG rebranding as Sizmek

Ad management and distribution platform DG will completely reboot and rebrand as Sizmek Inc. (SZMK), following the recent sale of its TV business to Extreme Reach.

Through DG's existing client base of more than 5,000 agencies, Sizmek will offer access to its campaign management, multichannel marketing, media buying, and data collection and analytics services. Additionally, Sizmek has launched its new “Open Ad Stack Initiative” to address the increasing volume of data and buying platforms. “Our ‘Open As Stack Initiative' brings together all the elements that comprise an advertising management platform in an integrated fashion,” Sizmek President and CEO Niel Nguyen said in a statement.

Including the cash and working capital from DG's television business, Sizmek expects to have total cash and working capital of about $60 million, according to a release. “With a solid balance sheet, thousands of customers, and [an] open technology platform...we are already hard at work in realizing our vision for substantial growth,” Nguyen noted in the release about the rebrand.  

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