News Byte: Demandbase Snares $15 Million to Grow B2B Ad Platform

Share this article:
Adobe announces new cross-channel capabilities.
$15 billion for innovation at Demandbase

Demandbase today announced the closing of $15 million in venture capital to grow its platform for personalized B2B marketing. The company claims that, in 2013, the volume of Web interactions managed within its cloud-based platform tripled to more than 10 billion.

Demandbase is used in concert with more than 30 marketing solutions, including technologies from Adobe, Marketo, Oracle, and Salesforce.com. It's Demand Side Platform for B2B advertising integrates with Google, Microsoft, Facebook, and several private exchanges.

“Few companies innovate at the pace of Demandbase and we believe they will be the marketing platform company to drive the convergence of the ad tech and marketing tech sectors,” says John Avirett, a partner at Greenspring Associates, which led the round of financing.

Demandbase CEO Chris Golec said the funding will be used to grow proprietary data assets and accelerate innovation.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Native Ads Unmasked!

Native Ads Unmasked!

A Google product engineer introduces a browser plug-in that outs native advertising.

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.