News Byte: Demandbase Snares $15 Million to Grow B2B Ad Platform

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Adobe announces new cross-channel capabilities.
$15 billion for innovation at Demandbase

Demandbase today announced the closing of $15 million in venture capital to grow its platform for personalized B2B marketing. The company claims that, in 2013, the volume of Web interactions managed within its cloud-based platform tripled to more than 10 billion.

Demandbase is used in concert with more than 30 marketing solutions, including technologies from Adobe, Marketo, Oracle, and Salesforce.com. It's Demand Side Platform for B2B advertising integrates with Google, Microsoft, Facebook, and several private exchanges.

“Few companies innovate at the pace of Demandbase and we believe they will be the marketing platform company to drive the convergence of the ad tech and marketing tech sectors,” says John Avirett, a partner at Greenspring Associates, which led the round of financing.

Demandbase CEO Chris Golec said the funding will be used to grow proprietary data assets and accelerate innovation.

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