News Byte: Demandbase Introduces B2B Retargeting Tool

Share this article:
Demandbase's Golec
Demandbase's Golec

Demandbase today launched B2B Retargeting, an enhancement of its Company-Targeted Advertising solution that fires real-time, personalized ads based on website activity.

The Demandbase solution does not retarget all website visitors, according to the company, but only those individuals at companies exhibiting clear buying intent. The company claims that the solution gives advertisers the capability to capture and take action on otherwise undetected signals of buying intent from target accounts.

“B2B marketers have been limited by the constraints of a consumer-centric model where an individual makes the decision to buy,” says Demandbase CEO Chris Golec. "By using a solution specifically tailored to the B2B buying process, we're giving businesses the opportunity to influence multiple people involved in a corporate purchasing decision.”

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.