News Byte: Demandbase Introduces B2B Retargeting Tool

Share this article:
Demandbase's Golec
Demandbase's Golec

Demandbase today launched B2B Retargeting, an enhancement of its Company-Targeted Advertising solution that fires real-time, personalized ads based on website activity.

The Demandbase solution does not retarget all website visitors, according to the company, but only those individuals at companies exhibiting clear buying intent. The company claims that the solution gives advertisers the capability to capture and take action on otherwise undetected signals of buying intent from target accounts.

“B2B marketers have been limited by the constraints of a consumer-centric model where an individual makes the decision to buy,” says Demandbase CEO Chris Golec. "By using a solution specifically tailored to the B2B buying process, we're giving businesses the opportunity to influence multiple people involved in a corporate purchasing decision.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.