News Byte: Demandbase Introduces B2B Retargeting Tool

Share this article:
Demandbase's Golec
Demandbase's Golec

Demandbase today launched B2B Retargeting, an enhancement of its Company-Targeted Advertising solution that fires real-time, personalized ads based on website activity.

The Demandbase solution does not retarget all website visitors, according to the company, but only those individuals at companies exhibiting clear buying intent. The company claims that the solution gives advertisers the capability to capture and take action on otherwise undetected signals of buying intent from target accounts.

“B2B marketers have been limited by the constraints of a consumer-centric model where an individual makes the decision to buy,” says Demandbase CEO Chris Golec. "By using a solution specifically tailored to the B2B buying process, we're giving businesses the opportunity to influence multiple people involved in a corporate purchasing decision.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

The 'Sh' in Shakira Is for 'Shared'

The 'Sh' in Shakira Is for 'Shared'

The Colombian pop superstar bests Darth Vader to claim "Most Shared Video Ad Ever" honors, says Unruly's Top 20 Most Shared Ads of 2014 list.

Yahoo to Buy BrightRoll for $640 Million

Yahoo to Buy BrightRoll for $640 Million

The addition of one of the industry's top video ad platforms makes it a key player in the video space, says Yahoo.

Marketers Exaggerate Their Digital Prowess, Says Report

Marketers Exaggerate Their Digital Prowess, Says Report

Don't buy into the hype. More than half of companies are not using digital marketing technology, reveals 451 Research's study of software buyers and vendors.