News Byte: Datalogix Names new CMO

Share this article:
Datalogix CMO Wolfe Pereira
Datalogix CMO Wolfe Pereira

Datalogix, a data company that specializes in uniting online and offline marketing strategies, today announced the appointment of former Starcom MediaVest Group executive Steven Wolfe Pereira as its new CMO. 

Wolfe Pereira, who led the Innovation, Commerce & Technology practice at MediaVest, is recognized as a thought leader in muticultural marketing. Former VP of partnership marketing at Univsion, he has advised CMOs at companies including Coca-Cola, Mondelēz, P&G, Walmart and Yahoo!

Joining the company early next month, Wolfe Pereira will assume global responsibility for Datalogix's brand advertising, corporate communications, and product and vertical marketing initiatives.  He also will lead Datalogix's global agency partnerships and development.

"By partnering with advertisers, agencies, adtech companies, and publishers, Datalogix is in a unique position to help all facets of the industry build, reach and measure purchase-based audiences," Wolfe Pereira commented.

Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.