News Byte: Datalogix Names new CMO

Share this article:
Datalogix CMO Wolfe Pereira
Datalogix CMO Wolfe Pereira

Datalogix, a data company that specializes in uniting online and offline marketing strategies, today announced the appointment of former Starcom MediaVest Group executive Steven Wolfe Pereira as its new CMO. 

Wolfe Pereira, who led the Innovation, Commerce & Technology practice at MediaVest, is recognized as a thought leader in muticultural marketing. Former VP of partnership marketing at Univsion, he has advised CMOs at companies including Coca-Cola, Mondelēz, P&G, Walmart and Yahoo!

Joining the company early next month, Wolfe Pereira will assume global responsibility for Datalogix's brand advertising, corporate communications, and product and vertical marketing initiatives.  He also will lead Datalogix's global agency partnerships and development.

"By partnering with advertisers, agencies, adtech companies, and publishers, Datalogix is in a unique position to help all facets of the industry build, reach and measure purchase-based audiences," Wolfe Pereira commented.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.