News Byte: ClickTale, Optimizely Partner on Refining A/B Tests
ClickTale and Optimizely, both providers of website testing and optimization services, announced a partnership at the ad:tech conference in New York today that's aimed at providing marketers with more refined A/B test results.
Conceding that A/B tests of websites often leave marketers wondering which discrete aspects of pages negatively or positively affect visitors' behaviors, ClickTale executives said the partnership with Optimizely would enable more detailed examination of web page performance.
“ClickTale uncovers the insights of what to test, Optimizely provides the tools for the test, and ClickTale facilitates the understanding of the behavioral reasons behind why one version of the test was more successful,” says Dr. Tal Schwartz, chairman and CEO of ClickTale.
Added Optimizely CEO Dan Siroker, “What better way to increase the effectiveness of your A/B testing than by observing exactly how your customers react to each change?”