News Byte: ClickTale, Optimizely Partner on Refining A/B Tests

Share this article:
ClickTale's Schwartz
ClickTale's Schwartz

ClickTale and Optimizely, both providers of website testing and optimization services, announced a partnership at the ad:tech conference in New York today that's aimed at providing marketers with more refined A/B test results.

Conceding that A/B tests of websites often leave marketers wondering which discrete aspects of pages negatively or positively affect visitors' behaviors, ClickTale executives said the partnership with Optimizely would enable more detailed examination of web page performance.

“ClickTale uncovers the insights of what to test, Optimizely provides the tools for the test, and ClickTale facilitates the understanding of the behavioral reasons behind why one version of the test was more successful,” says Dr. Tal Schwartz, chairman and CEO of ClickTale. 

Added Optimizely CEO Dan Siroker, “What better way to increase the effectiveness of your A/B testing than by observing exactly how your customers react to each change?”


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.