News Byte: Canada Post Partners With Stream Integration

Share this article:
Canada Post Partners With Stream Integration
Canada Post Partners With Stream Integration

Stream Integration today announced a partnership with Canada Post that will integrate the addressing solutions provider's AddressComplete tool with technology consultancy Stream's StreamClean data management and cleansing capabilities.

StreamClean is built on the IBM Information Server Framework. The StreamClean powered by AddressComplete software integrates AddressComplete's capabilities into IBM's InfoSphere products worldwide. It leverages Canada Post's address expertise to serve up highly intuitive address verification matches in subseconds, meeting the speed and accuracy requirements to support today's Big Data environments.

According to Stream Integration CEO Mark Rowan, poor data quality has a high cost, so it's best to have the right data from the outset. He asserts that the partnership with Canada Post will allow Stream's customers to improve the quality of their data and increase “their confidence in the validity of that data.”

“The AddressComplete address validation tool improves the customer experience, operational efficiencies, and marketing ROI,” says Alexis Zamkow, general manager, data products at Canada Post. “This partnership will allow more companies to access our world-class international address data and turn addressing into their competitive advantage.”

Share this article:
close

Next Article in Direct Mail

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Direct Mail

Delivered: University of Chicago Mailers

Delivered: University of Chicago Mailers

What's in our mailbox this month: University of Chicago mailers. See which ones make the grade—and which ones, not so much.

Ricoh Strikes a Blow for Multichannel on a Small Scale

Ricoh Strikes a Blow for Multichannel on a ...

The company introduces a creative service to help print shops augment direct mail with email and pURL landing pages.

Delivered: Insurance Mailers

Delivered: Insurance Mailers

What's in our mailbox this month: Insurance mailers. See which ones cover all their bases—and which ones, not so much.