News Byte: Call for Lead Scoring!

Share this article:
News Byte: Call for Lead Scoring!
Leads going from call center to the cloud

Saying that its new technology does for inbound sales calls what Google Analytics does for Web interactions, Invoca today announced Invoca Signal, which “listens in” on inbound sales calls and applies custom-input metrics to score the lead.

“[Signal] revolutionizes the way I identify and optimize ROI-generating phone calls," said beta tester Rebecca Kaplan, group director of search agency Acronym in a press release. “It empowers marketers like me to understand the value of the calls we're driving, while giving us the knowledge and signals needed to make critical adjustments and optimizations in near real-time.”

Invoca also announced that a leading global retailer was signed to deploy Signal, though it wouldn't identify which one.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Marketing Automation

B2C Customer Acquisition System Debuts

B2C Customer Acquisition System Debuts

CertainSource's Source Efficiency Index helps consumer marketers fish for leads in the right places.

The Big Unveil of Experian Marketing Services' Marketing Suite

The Big Unveil of Experian Marketing Services' Marketing ...

Aiming to "help customers break down silos," the company launched what it calls a cohesive end-to-end marketing solution.

That's the Ticket: NBA Team Revamps Online UX

That's the Ticket: NBA Team Revamps Online UX

The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.