News Byte: Bizo Adds Multichannel Nurturing to its Platform

Share this article:
News Byte: Bizo Adds Multichannel Nurturing to its Platform
Bizo expands lead nurturing beyond email

Marketing automation provider Bizo announced its Multichannel Nurturing offering, a new feature for its automation platform that aims to aid marketers in nurturing anonymous prospects who have not provided email contact details, through targeted display and social ads.

Multichannel Nurturing is designed to enable marketers to engage both anonymous and known prospects with relevant ads across ad exchanges, Facebook, and other premium business sites. By monitoring on-site behavior relative to business demographic, marketers will be able to target ad creative and content to the highest quality profiles and leads. Marketers can apply optimized A/B testing to different qualitative levels of profiles. Bizo offers full-funnel reporting on the impact of these nurture paths.

“Email nurturing is a powerful tool…but it's limited since marketers only have emails for a small percentage of their target audience,” Chris Mann, Bizo's VP of product management, said in a statement. “We're extending [nurturing] to display and social advertising to give marketers the ability to run programs that are always on and help CMOs maximize their resources and create better efficiency."

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Marketing Automation

The Big Unveil of Experian Marketing Services' Marketing Suite

The Big Unveil of Experian Marketing Services' Marketing ...

Aiming to "help customers break down silos," the company launched what it calls a cohesive end-to-end marketing solution.

That's the Ticket: NBA Team Revamps Online UX

That's the Ticket: NBA Team Revamps Online UX

The Portland Trail Blazers live up to its name by innovating a more user-friendly, engaging, and profitable way for fans to buy tickets.

Oracle Buys Micros Systems for $5.3 Billion

Oracle Buys Micros Systems for $5.3 Billion

Looks to spark growth in the hospitality industry with its biggest acquisition in five years.