News Byte: Bizo Adds Multichannel Nurturing to its Platform
Bizo expands lead nurturing beyond email
Marketing automation provider Bizo announced its Multichannel Nurturing offering, a new feature for its automation platform that aims to aid marketers in nurturing anonymous prospects who have not provided email contact details, through targeted display and social ads.
Multichannel Nurturing is designed to enable marketers to engage both anonymous and known prospects with relevant ads across ad exchanges, Facebook, and other premium business sites. By monitoring on-site behavior relative to business demographic, marketers will be able to target ad creative and content to the highest quality profiles and leads. Marketers can apply optimized A/B testing to different qualitative levels of profiles. Bizo offers full-funnel reporting on the impact of these nurture paths.
“Email nurturing is a powerful tool…but it's limited since marketers only have emails for a small percentage of their target audience,” Chris Mann, Bizo's VP of product management, said in a statement. “We're extending [nurturing] to display and social advertising to give marketers the ability to run programs that are always on and help CMOs maximize their resources and create better efficiency."