News Byte: Agencies' Move Towards Social Grabs the Interest of Marketers

Share this article:
News Byte:  Agencies' Move Towards Social Grabs the Interest of Marketers
News Byte: Agencies' Move Towards Social Grabs the Interest of Marketers

Social marketing budgets will double during the next five years, according to digital asset management software WebDAM.  So without a doubt, the recent folding of social media marketing agency Attention into advertising behemoth KBS+ speaks volumes to the ongoing move towards social for marketers.  Arguably, social media has changed most aspects of marketing—from how companies contact customers and craft campaigns to the channels which consumers use to provide feedback.

“We invent campaigns across the entire [customer] journey for clients,” said Lori Senecal, chairman and CEO for KBS+ in the company's official press release. “This journey is increasingly influenced by social behavior—how consumers share and socialize.”  The addition of Attention, Senecal said, will enable to the ad agency to interpret unstructured social data and use that information to launch campaigns around purchase intent and brand consideration.

Expanding the social footprint of KBS+ may prove effective as social marketers continue to create new strategies that inspire and collect ideas from consumers, garner customer feedback, and connect and engage audiences.

Curtis Hougland, founder and CEO of Attention, will continue to lead the social media marketing agency.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Yo-ho, Yo-ho! An Automated Life for Me [Infographic]

Increased productivity is the real Hook for marketing automation.