News Byte: Adobe Announcements Signal Cross-Channel Re-Focus

Share this article:
Adobe announces new cross-channel capabilities.
Adobe announces new cross-channel capabilities.

Adobe today announced a new pricing structure for the Adobe Campaign solution in Adobe Marketing Cloud that it promises will enable marketers to fine-tune their cross-channel messaging. From now on, service subscribers will pay a flat cost based on customer profiles instead of on CPMs for emails sent.

“The CMO has one budget and tends to allocate most of it to traditional channels he or she knows and understands,” says Matt Belkin, VP of business development and customer strategy at Adobe. “What we're announcing today is a new model for marketers to engage across all channels for one flat price. If you want to send messaging via email and follow it with a mobile notification and a call center engagement, it's the same cost.”

Adobe also introduced new mobile and social capabilities. It launched Adobe Mobile for Marketing Cloud with a new user interface for mobile teams, app targeting based on GPS location, and audience testing. For Adobe Social, the company announced new international publishing capabilities, including support for using one of the top social networking platforms in China.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.