News Byte: Adobe Adds ClickTale Visualization Tools
The creators of MySite and MyMail add display ad solutions to their digital advertising repertoire.
Ever want to watch how prospects either discover or discard your products and services while traveling through your website? Users of Adobe Analytics will now be able to watch videos of anonymous visitors' browsing sessions thanks to an integration of ClickTale features announced today.
ClickTale's tools allow marketers to identify and assemble high-value audiences. In combination with Adobe Analytics, ClickTale claims, they will now be able to analyze segments and use new insights to optimize conversion paths segment by segment.
One beta test user attested to the power of the combination. “It has given us a much deeper understanding of how different customer segments experience and navigate our web site,” says Lenovo Director of Global Business Intelligence Ashish Braganza. “It's the perfect combination of segmentation and visualization.”
Braganza will join ClickTale CEO Tal Schwartz to discuss the topic of making Big Data actionable this Wednesday at the Adobe Summit in Salt Lake City.