News Byte: Acxiom Adds Mobile Marketing Component
New mobile capability for Targeting Suite
Acxiom has partnered with 4INFO to offer its users a mobile advertising platform to enhance relationships with existing customers.
4INFO's AdHaven Bullseye product, now available within the Acxiom Collaborative Targeting Suite, lets companies use first-party CRM data to better target customers via mobile methods and then measure campaign effectiveness through actual sales lift.
Using the new component, Acxiom users can “target only their existing customers with mobile advertising on a one-to-one basis or by segment, without having to worry about reaching beyond their target or to uninterested consumers,” said Tim Jenkins, CEO of 4INFO.
An Axciom executive said the deal fits with the company's value proposition for customers. “They expect to reach highly segmented groups of their existing consumers with extremely relevant offers,” said Dana Hayes Jr., group VP of global partner development at Acxiom.