News Byte: Haymarket Media Partners with Digital Training Company
Haymarket's Kevin Costello
Haymarket Media Group today announced a strategic partnership with The Knowledge Engineers, an online consultancy and digital training company. Haymarket, whose 70 global media brands include Direct Marketing News, Marketing, and PR Week, invested in the company to fuel its progress as a multi-channel, multi-platform company.
“The rapid migration to digital across our industry has created challenges and opportunities for agencies and media owners alike,” said Haymarket Chief Executive Kevin Costello in announcing the deal. ”The opportunity to invest in a company that matches our global ambition is unique and exciting for us, adding a valuable asset for our business, while at the same time enabling our audiences to get the most out of the new digital era for their own careers.”
New research from The Knowledge Engineers shows that only 26% of marketers are confident in digital marketing and that 76% feel there is a general lack of digital knowledge within their organizations.
The deal gives Haymarket the ability to offer its customers face-to-face training along with the Digital Knowledge Centre, an online training platform with a wide selection of marketing courses for agencies, brands, and media owners.