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News Articles Articles

Staples kicks off b-to-b site

Frank Washkuch March 15, 2010

Staples launched a business-to-business e-commerce Web site, staplesadvantage.com, on March 11. The company's goal is to meet corporate demands for supplier consolidation and reduced procurement costs. Managed by the company's business-to-business division, Staples Advantage, the site also features the offerings of its five recently announced business-to-business segments.

Brands tip off NCAA direct marketing campaigns

Dianna Dilworth March 12, 2010

Intel, CBS Sports and H&R Block are taking advantage of the NCAA tournament to interact with consumers through a mix of channels, including more mobile marketing than previous years.

Direct mail loses ground to digital post-recovery

Mary Elizabeth Hurn March 12, 2010

Direct marketers are beginning to see green shoots of economic recovery, but the media mix continues to shift and experts predict direct mail will never regain its dominance.

Retail partnerships lift travel rut

Dianna Dilworth March 01, 2010

Some travel brands are expanding their retail and e-commerce partnerships to sell consumers perks and products, and creating additional revenue in the process.

Academy uses social strategy to get data

Mary Elizabeth Hurn March 01, 2010

The Academy of Motion Picture Arts and Sciences will take advantage of the March 7 Academy Awards ceremony with consumer engagement, database building and mobile marketing efforts.

Sara Lee grows awareness of eco-wheat using social

Dianna Dilworth February 15, 2010

Sara Lee's EarthGrains brand is conducting a campaign to promote its use of environmentally friendly Eco-Grain wheat provided by Horizon Milling in its whole wheat bread products. The "Plot to save the Earth, one field at a time" effort, created by Ogilvy & Mather, incorporates social media and an interactive Web site, as well as digital advertising, in-store promotions and TV ads. EarthGrains is also collecting e-mail addresses on site to build its database.

Olympic efforts carry direct torch

February 15, 2010

Crest and Visa aim to score points with consumers' Olympic spirit by using direct tactics such as CRM and e-mail marketing during this month's Winter Games.

Despite budget, USPS CFO backs 5-day week

Kate Muth February 15, 2010

President Barack Obama's budget for fiscal year 2011 includes language that shows his administration supports requiring the US Postal Service to deliver mail six days per week.

Verizon debuts coupon service

Dianna Dilworth February 15, 2010

Verizon has teamed up with mobile couponing firm Cellfire to offer a free digital coupon service that its mobile and Fios TV customers can use in grocery stores. The program, called "Spend Smart," lets Verizon customers use mobile coupons in more than 20 grocery chains across the country. Participating stores include Safeway, ShopRite and Kroger.