E-commerce merchants and direct marketers are partnering to fight a Colorado law that requires online retailers to notify the state of all purchases made by residents.

Twitter launched its Promoted Tweets service, which allows advertisers to buy sponsored links on the social networking site, on April 13.

CMOs are stepping up their use of traditional direct marketing tactics, including customer data integration and analytics, lead qualification and harvesting and performance measurement, according to the Chief Marketing Officer Council's latest State of Marketing report, released April 19.

Marketing list prices were stable or showed growth this year vs. spring 2009 in most sectors, according to Worldata's Spring 2010 List Index. The only significant decline was in consumer e-mail lists, which dropped $13/M year-over-year

First quarter earnings for the majority of advertising holding companies showed significant gains over last year's numbers, a clear sign that the advertising market has stabilized after the recent recession.

Sears Holding's SVP of marketing, Richard Gerstein, resigned from his post last week to become SVP of strategy and worldwide marketing for the personal systems group at HP.

Members of the House of Representatives committees that oversee the USPS argued on April 15 that five home-delivery days per week would further erode mail volumes and harm the agency.

Many direct marketing firms have bolstered their creative practices by hiring or promoting staffers to top executive-level creative positions.

After enduring a difficult recession, marketers are expecting improved ad revenues and increased digital spending this year, according to a survey by digital firm Datran Media.

CCMP Capital Advisors, which bought Infogroup for $635 million on March 8, plans to continue Omaha, NE-based Infogroup's transition from database company to full-service direct marketing firm. The acquisition, expected to close this summer, will result in Infogroup becoming a private company.