Mobile Version
/
Subscribe
/
Back Issues
/
About Us
/
Contact Us
/
Advertise
Home
News
Latest News
Opinions
Direct Line Blog
Direct by design
Video
Features
Latest Features
Battle of the Brands
The Work
Spotlight
Roundtables
Plug-ins
Editorial Calendar
Sectors
Agency
Database/CRM
Digital
Direct Classic
Email
Media/Circulation
Multichannel Retail/E-commerce
Production & Printing
Resources
Agency Business Report
Essential Guides
Back Issues
Datamine
Research & Reports
Whitepapers
Buyers' Guide
Events
Caples Awards
Webcasts
Podcasts
Virtual Event
Subscribe
Subscribe
Newsletters
Industry Jobs
Advertise
Buyers' Guide
Lab
Agency
Database/CRM
Digital
Direct Classic
Email Marketing
Multichannel Retail/E-commerce
Agency Business Report
RSS
|
Login
|
Register
News Articles Articles
Brands try rewards application
Ryan Chatelain
August 23, 2010
Location-based mobile app Shopkick launched August 17 with retail partners Best Buy, Macy's American Eagle Outfitters, Sports Authority and Simon Malls.
Brands engage tennis fans
Shahnaz Mahmud
August 23, 2010
Several sponsors of this year's US Open tennis tournament are using direct marketing tactics to engage, reward and attract consumers.
Open market for CRM apps
Ryan Chatelain
August 09, 2010
Microsoft and Google began selling third-party business-to-business CRM applications this year, challenging Salesforce.com's lead in the space.
Barcodes boost interactivity
Shahnaz Mahmud
August 09, 2010
Brands are increasingly using interactive barcodes to bolster consumer interaction and improve existing campaign elements.
Direct marketers to see less Q3 hiring
Ryan Chatelain
July 26, 2010
Direct and digital marketers will face a mixed job market in coming months, according to agency executives and a direct marketing employment survey.
Holding companies go social
Shahnaz Mahmud
July 26, 2010
Major holding companies are creating dedicated social media units to cater to growing demand for the services from marketers.
USPS pitches print catalogs
Frank Washkuch
July 26, 2010
The US Postal Service (USPS) is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print catalogs.
Banana Republic's 'Mad Men'
Ryan Chatelain
July 12, 2010
Clothing retail chain Banana Republic and cable network AMC have teamed up for the second year on an integrated marketing campaign promoting the fourth season of 'Mad Men.'
ABM taps Pettit
Kevin McKeefery
July 12, 2010
American Business Media, a business-to-business media association, named Clark Pettit its president and CEO, July 8. He replaced Gordon Hughes, who announced last winter he would leave the position.
Twitter e-commerce play a mixed bag for marketers
Ryan Chatelain
July 12, 2010
Marketers are keeping an open mind about using Twitter's just launched Early Bird Exclusive Offers e-commerce service, but none made a concrete committed to using the deal-promotion platform.
« Previous
Next »
Powered by the Parse.ly Publisher Platform (P3).