News Articles

Brands try rewards application

Brands try rewards application

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Location-based mobile app Shopkick launched August 17 with retail partners Best Buy, Macy's American Eagle Outfitters, Sports Authority and Simon Malls.

Brands engage tennis fans

Brands engage tennis fans

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Several sponsors of this year's US Open tennis tournament are using direct marketing tactics to engage, reward and attract consumers.

Open market for CRM apps

Open market for CRM apps

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Microsoft and Google began selling third-party business-to-business CRM applications this year, challenging Salesforce.com's lead in the space.

Barcodes boost interactivity

Barcodes boost interactivity

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Brands are increasingly using interactive barcodes to bolster consumer interaction and improve existing campaign elements.

Direct marketers to see less Q3 hiring

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Direct and digital marketers will face a mixed job market in coming months, according to agency executives and a direct marketing employment survey.

Holding companies go social

Holding companies go social

Major holding companies are creating dedicated social media units to cater to growing demand for the services from marketers.

USPS pitches print catalogs

USPS pitches print catalogs

The US Postal Service (USPS) is targeting e-commerce merchants with an integrated marketing campaign emphasizing the potential of print catalogs.

Banana Republic's 'Mad Men'

Banana Republic's 'Mad Men'

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Clothing retail chain Banana Republic and cable network AMC have teamed up for the second year on an integrated marketing campaign promoting the fourth season of 'Mad Men.'

ABM taps Pettit

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American Business Media, a business-to-business media association, named Clark Pettit its president and CEO, July 8. He replaced Gordon Hughes, who announced last winter he would leave the position.

Twitter e-commerce play a mixed bag for marketers

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Marketers are keeping an open mind about using Twitter's just launched Early Bird Exclusive Offers e-commerce service, but none made a concrete committed to using the deal-promotion platform.

Rate increases outrage mailers

Rate increases outrage mailers

Marketers and catalogers that rely on mail to reach consumers decried the USPS's proposed "exigent price increases," saying the hikes would have drastic negative financial repercussions for 2011.

IBM buys Coremetrics to boost analytics

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IBM's planned acquisition of Coremetrics, announced June 15, is further evidence that technology companies will continue to add analytics capabilities to their products and services, industry experts told DMNews.

Coty taps Rapp for digital work

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International fragrance and beauty company Coty selected Rapp as global digital agency of record for several of its brands. Rapp, an Omnicom direct marketing agency, will handle digital initiatives for Coty's Sally Hansen brand, and its licensed Guess, Halle Berry, Beckham and Playboy brands.

Brands want summer film magic

Brands want summer film magic

Marketers are tying campaigns to films they believe will be summer blockbusters, including Shrek Forever After, Toy Story 3 and The Last Airbender. The list includes Cisco, Aflac and the USPS.

Pepsi launches tech program

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PepsiCo has launched an open-call competition for technology, media and communications startups to submit mobile, social media, location-based retail, and video and gaming ideas.

Philly rolls out the welcome mat — with love

Philly rolls out the welcome mat — with love

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The Greater Philadelphia Tourism Marketing Corporation (GPTMC) launched a campaign May 30 promoting the city as a summer travel destination.

USPS sees $382M net loss in April

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The US Postal Service saw a net loss of $382 million in April, bringing its seven-month total net loss for its 2010 fiscal year to $2.26 billion.

Direct sales through social clicks

Direct sales through social clicks

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Multichannel retailers are expanding their tactics for selling directly to consumers on Facebook, adding e-commerce functionality to both company fan pages and members' news feeds.

Travel campaigns on despite cuts

Travel campaigns on despite cuts

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Tourism boards are running direct and digital campaigns to attract consumers to their beaches, lakes and attractions for summer vacations, despite slashed state budgets.

Agencies incorporate healthcare capabilities

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Direct agencies and service providers are hiring high-ranking employees and creating specialized practices for their healthcare work at an unprecedented rate.

E-merchants fight Colorado law

E-merchants fight Colorado law

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E-commerce merchants and direct marketers are partnering to fight a Colorado law that requires online retailers to notify the state of all purchases made by residents.

Higher earnings signal marketing recovery

Higher earnings signal marketing recovery

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First quarter earnings for the majority of advertising holding companies showed significant gains over last year's numbers, a clear sign that the advertising market has stabilized after the recent recession.

Sears loses lead marketer to HP

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Sears Holding's SVP of marketing, Richard Gerstein, resigned from his post last week to become SVP of strategy and worldwide marketing for the personal systems group at HP.

Twitter kicks off Promoted Tweets

Twitter kicks off Promoted Tweets

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Twitter launched its Promoted Tweets service, which allows advertisers to buy sponsored links on the social networking site, on April 13.

Marketers grow internal use of direct and digital

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CMOs are stepping up their use of traditional direct marketing tactics, including customer data integration and analytics, lead qualification and harvesting and performance measurement, according to the Chief Marketing Officer Council's latest State of Marketing report, released April 19.

Worldata: List prices stable

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Marketing list prices were stable or showed growth this year vs. spring 2009 in most sectors, according to Worldata's Spring 2010 List Index. The only significant decline was in consumer e-mail lists, which dropped $13/M year-over-year

USPS and Congress trade barbs

USPS and Congress trade barbs

Members of the House of Representatives committees that oversee the USPS argued on April 15 that five home-delivery days per week would further erode mail volumes and harm the agency.

More direct agencies add creative capabilities

More direct agencies add creative capabilities

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Many direct marketing firms have bolstered their creative practices by hiring or promoting staffers to top executive-level creative positions.

Digital to rise in 2010: Datran

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After enduring a difficult recession, marketers are expecting improved ad revenues and increased digital spending this year, according to a survey by digital firm Datran Media.

Infogroup sale ends public era

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CCMP Capital Advisors, which bought Infogroup for $635 million on March 8, plans to continue Omaha, NE-based Infogroup's transition from database company to full-service direct marketing firm. The acquisition, expected to close this summer, will result in Infogroup becoming a private company.

Staples kicks off b-to-b site

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Staples launched a business-to-business e-commerce Web site, staplesadvantage.com, on March 11. The company's goal is to meet corporate demands for supplier consolidation and reduced procurement costs. Managed by the company's business-to-business division, Staples Advantage, the site also features the offerings of its five recently announced business-to-business segments.

Brands tip off NCAA direct marketing campaigns

Brands tip off NCAA direct marketing campaigns

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Intel, CBS Sports and H&R Block are taking advantage of the NCAA tournament to interact with consumers through a mix of channels, including more mobile marketing than previous years.

Direct mail loses ground to digital post-recovery

Direct mail loses ground to digital post-recovery

Direct marketers are beginning to see green shoots of economic recovery, but the media mix continues to shift and experts predict direct mail will never regain its dominance.

Retail partnerships lift travel rut

Retail partnerships lift travel rut

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Some travel brands are expanding their retail and e-commerce partnerships to sell consumers perks and products, and creating additional revenue in the process.

Academy uses social strategy to get data

Academy uses social strategy to get data

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The Academy of Motion Picture Arts and Sciences will take advantage of the March 7 Academy Awards ceremony with consumer engagement, database building and mobile marketing efforts.

Sara Lee grows awareness of eco-wheat using social

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Sara Lee's EarthGrains brand is conducting a campaign to promote its use of environmentally friendly Eco-Grain wheat provided by Horizon Milling in its whole wheat bread products. The "Plot to save the Earth, one field at a time" effort, created by Ogilvy & Mather, incorporates social media and an interactive Web site, as well as digital advertising, in-store promotions and TV ads. EarthGrains is also collecting e-mail addresses on site to build its database.

Olympic efforts carry direct torch

Olympic efforts carry direct torch

Crest and Visa aim to score points with consumers' Olympic spirit by using direct tactics such as CRM and e-mail marketing during this month's Winter Games.

Despite budget, USPS CFO backs 5-day week

Despite budget, USPS CFO backs 5-day week

President Barack Obama's budget for fiscal year 2011 includes language that shows his administration supports requiring the US Postal Service to deliver mail six days per week.

Verizon debuts coupon service

Verizon debuts coupon service

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Verizon has teamed up with mobile couponing firm Cellfire to offer a free digital coupon service that its mobile and Fios TV customers can use in grocery stores. The program, called "Spend Smart," lets Verizon customers use mobile coupons in more than 20 grocery chains across the country. Participating stores include Safeway, ShopRite and Kroger.

Quad/Graphics to buy Worldcolor

Quad/Graphics to buy Worldcolor

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Quad/Graphics plans to acquire rival print and digital services firm Worldcolor this summer, the two companies announced last week.

IPhone app pushes DVD for Universal

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Universal Studios Home Entertainment launched a "couples translator" iPhone app on February 1, to promote the DVD release of the film Couples Retreat. The app includes imagery from the film and branded DVD artwork, as well as banners urging the consumer to "buy the DVD."

Brands kick off CRM at big game

Brands kick off CRM at big game

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Once the domain of splashy branding campaigns, this year's Super Bowl broadcast will feature ads built around social media and loyalty marketing.

Marketers wary of NRF forecast's true meaning

Marketers wary of NRF forecast's true meaning

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Retail sales will increase by 2.5% this year compared with 2009 due to positive signs in the housing and employment sectors, according to the National Retail Federation in its forecast released last week.

MasterCard, DMM open data-driven divisions

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MasterCard Worldwide has launched a data analytics and marketing service for its clients, a sign that validates marketers' trust in transactional data. Direct Media Millard, an Infogroup-owned firm, also announced an analytics consultancy. These launches follow American Express' decision late last year to launch an analytics and consulting division.

Direct M&As heat up in new year

Direct M&As heat up in new year

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The direct and digital marketing space has seen a torrent of mergers and acquisitions recently, including buys by marketing software company Unica, e-mail firm Experian and digital agency Rosetta.

Holidays spotlight e-commerce

Holidays spotlight e-commerce

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The holiday shopping season is over, but many retailers are still celebrating based on the positive performance of e-commerce. From November 1 to December 24, online sales rose 15.5% year-over-year.

Consumer groups ask FTC to block Google buy

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The Center for Digital Democracy and Consumer Watchdog have asked the Federal Trade Commission to block Google's proposed $750 million acquisition of AdMob, asserting that the deal raises substantial privacy concerns. The consumer advocacy groups also claim that the acquisition would give Google too much dominance of the mobile advertising market.

Make the most of stable postal rates

The US Postal Service has decided not to raise first-class rates for 2010. Four direct mail experts divulge their top recommendations for taking advantage of the break in rate increases.

Nationwide debuts second iPhone app

Nationwide debuts second iPhone app

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Nationwide Insurance has introduced an iPhone application called Cartopia, which is designed to help consumers shop for both new and used cars. The goal of the app, which launched December 16, is to acquire new customers by building the insurance brand into the car-buying experience.

IAB launches educational push

IAB launches educational push

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The Interactive Advertising Bureau (IAB) is conducting its first consumer-focused campaign to educate consumers about online privacy. The initiative, called "Privacy Matters," will run throughout 2010.

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