News America Marketing Forms E-Business Unit

Share this article:
News America Marketing, a New York-based subsidiary of News Corp., yesterday formed its SmartSource iGroup e-commerce division.


SmartSource iGroup consists of News America Marketing's recently acquired companies and investments, including planetU, Softcard and SmartSource Direct, formerly known as CCMI. The new division will also manage the recently launched SmartSource.com Internet business.


Softcard provides a frequent shopper program using smartcard technology. SmartSource Direct's products focus on retail promotions, including loyalty card issuance, database management, e-gift programs and e-cards. The SmartSource.com Web portal provides consumer savings programs over the Internet using planetU technology.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.