News America Marketing Forms E-Business Unit

Share this article:
News America Marketing, a New York-based subsidiary of News Corp., yesterday formed its SmartSource iGroup e-commerce division.


SmartSource iGroup consists of News America Marketing's recently acquired companies and investments, including planetU, Softcard and SmartSource Direct, formerly known as CCMI. The new division will also manage the recently launched SmartSource.com Internet business.


Softcard provides a frequent shopper program using smartcard technology. SmartSource Direct's products focus on retail promotions, including loyalty card issuance, database management, e-gift programs and e-cards. The SmartSource.com Web portal provides consumer savings programs over the Internet using planetU technology.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?