NewRoads Provides FulFillment on KitchenAid Campaign

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Business process outsourcer NewRoads will provide fulfillment services on an infomercial campaign produced by DRTV agency Respond2 for the KitchenAid line of products, the company said yesterday.


The 30-minute infomercial aired in November. NewRoads, Greenwich, CT, will provide Respond2 with product warehousing facilities and services, including order taking, package preparation and shipment.


KitchenAid is a maker of kitchen appliances and division of Whirlpool, a worldwide marketer and manufacturer of household appliances. Other NewRoads clients include Restoration hardware, Godiva, Avon and Procter & Gamble.


The company has 20 facilities nationwide serving a total of approximately 200 clients


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