Newport News Selects ClickAction for E-Mail Marketing Management

ClickAction, Palo Alto, CA, said yesterday it will manage all e-mail marketing initiatives for Newport News, a direct marketer of women's apparel and home decor. Newport News, a wholly owned subsidiary of Spiegel Group Retailers, launched its site in June 1999 and had been doing its e-mail marketing internally. The company had net sales of $411 million in 1999 and offered its product online and in a catalog.
close

Next Article in Multichannel Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Dart Warehouse Corp

Dart Warehouse Corp

Dart Fulfillment Services specializing in E-Commerce, Catalog Fulfillment, Retail Replenishment, Product Assembly & ...

SLI Systems

SLI Systems

SLI Systems offers full-service, customized, On-Demand solutions for Site-Search, Navigation, Merchandising, and User ...

more »

More in Multichannel Marketing

Oscar Mayer is No Wiener When It Comes to Mobile

Oscar Mayer is No Wiener When It Comes ...

This Kraft brand is one hot dog when it comes to creating seamless customer experiences

Ready for an Omnichannel World? Your Customers Are.

Ready for an Omnichannel World? Your Customers ...

More than just marketing in the channels customers use, marketers should provide purchase ability, as well.

Multichannel Is Perrigo's Marketing Cure

Multichannel Is Perrigo's Marketing Cure

Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign