Newgen Provides CRM Services to ADP

Share this article:
Newgen Results Corp., San Diego, has signed a letter of intent to provide e-CRM services for ADP's myautogarage.com, a Web-based service for auto dealers, manufacturers and consumers.


Under the agreement with ADP, signed this month, and in joint participation with IBM, Newgen will provide its e-CRM technology to support electronic service reminders and service appointment scheduling designed to maximize repeat vehicle sales and parts and service revenues for auto dealerships.


Newgen also announced Carabunga.com, which will combine RESULTS, the company's established customer loyalty and retention system, with new Internet-based communication and real-time marketing techniques. Carabunga.com will initially offer e-Reminders and e-Road, and during the first quarter of 2000 it will introduce services such as e-Reservations, e-Connections and e-Promotions.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.