New Zealand video game promotion goes awry

Share this article:

Everyone loves a good marketing stunt now and then. But here's a clear example of one gone awry in New Zealand.

A promotion for the Splinter Cell Evolution Xbox game jumped the shark when an actor, complete with bandaged hands, pointed a plastic gun at bar patrons last Friday in New Zealand, compelling them to jump under tables for cover.

Said Duane Mutu, the marketing manager for game promoter Monaco Corporation: “It was just marketing gone wrong.” Indeed.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...