New York Times
An email appeal from The New York Times offering readers a special deal to not cancel their subscriptions was accidentally mass-emailed to about 8 million people on Dec. 28, rather than the 300 individuals for whom the message was intended.
I used to buy the print edition of 'The New York Times' every Sunday. Then I received a Kindle and stopped. I was stoked on the $3.92 savings, but my girlfriend wasn't. She liked the circulars that came with the print edition, and for whatever reason 'The New York Times' doesn't include advertisements with its Kindle editions.
Within the past day 'The New York Times' and Microsoft's search engine Bing have both made public their intents to enter on the coupon business. A search engine joining Groupon's game isn't so odd (Google's doing it too), but a newspaper? Is this a pole vault over the shark? Maybe not.
'The New York Times' revealed a more robust - but still free - iPad app over the weekend, revamping the "Editor's Choice" app it launched in April 2010 that featured a selection of the media company's top stories.
The New York Times announced today that it would begin charging for access in 2011.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...