New York Times selects Rapt Inc. to serve ads

Share this article:

The New York Times Co. has entered into an agreement with Rapt Inc. to employ an advertising yield-management platform across NYTimes.com.

Under the agreement, Rapt will provide strategic advisory services and activate its entire software suite in support of NYTimes.com's advertising sales operations.

The Rapt platform will integrate into The New York Times' existing advertising infrastructure. Rapt's proprietary technology will look for advertising sales opportunities in real-time, drive pricing across all advertising assets, and include tools to manage the system.

Other Rapt clients include MTV Networks, CNET Networks and Fox Interactive Media.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.