New York Life Taps May & Speh
The two-year agreement will include data integration, enhancement processing, data warehousing and decision support to enhance New York Life's AARP customer relationship management process.
Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.
A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.
AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.