New York Life Taps May & Speh
The two-year agreement will include data integration, enhancement processing, data warehousing and decision support to enhance New York Life's AARP customer relationship management process.
How to keep behavior-based ads valuable, safe, and secure
The nonprofit discovers that data is the key to unlock the hearts and minds of volunteers.
More than 70% of chief marketers say that their teams get technology. Not so many CIOs are in agreement.