New Web-based software from smartFocus

Share this article:

Multichannel marketing company smartFocus today released smartReporter 2.4, the newest version of its data summary software.

The software is a Microsoft Excel add-in module that allows marketers to access and analyze data using Microsoft Excel on their personal computers.

"What we wanted to do, particularly for our partner community in the US, was to sell through marketing service providers," said Curt Bloom, international managing director at smartFocus. "We wanted to give them an easy facilitator to provide information to their customers, so now marketers locally can take advantage of their investments in marketing database and perform queries. It's one area that's leveraging the Web."

Full capabilities include data summaries, analyses and report creating on data held in a smartFocus data analysis server. SmartFocus partners can let clients access data while the partner continued to create analyses and models with that data.

Bloom highlighted the Web capability of the software.

"Instead of having to use another service to communicate, users can go straight to the Internet," he said. "We're really looking to give this tool to our partners to add value to their [database management] solution."

The software, which will be available in the first quarter 2008, is translatable and can be operated in multiple countries and languages.

SmartFocus, headquartered in the UK, has more than 300 worldwide customers, including AAA, EMI, Harrods and Hilton International. The company recently reported growth of 32% for the first half of 2007 over the prior year.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Analytics vs. Instincts

Analytics vs. Instincts

Even for the savviest marketers, finding the right balance of analytics and gut instincts can prove to be difficult.

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.