New Sweepstakes Mailing Requirement Now In Effect

Share this article:
Yesterday marked the day that all sweepstakes mailings were required to provide information that will allow consumers to have their names removed from such mailing lists.


This new requirement is the last provision of the Deceptive Mail Prevention and Enforcement Act, which was signed into law on Dec. 12, 1999.


"Consumers who receive sweepstakes mailings will now have the option of asking to be removed from these mailing lists," said Sen. Susan M. Collins, R-ME, who co-sponsored the legislation. "No longer will sweepstakes companies be able to flood the mailboxes of individuals who don't want these mailings."


Companies sending sweepstakes or contest mailings are now required to display a clear and conspicuous notice in each mailing that includes the address or toll-free phone number that consumers can contact to have their names removed from future mailings of that company. Each company must have a system in place to remove names within 60 days.


Under the new sweepstakes law, mailings must clearly state that a purchase is not necessary to enter a sweepstakes and that a purchase will not improve the chances of winning.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.