New Site Offers Online, Offline Marketing Services

Share this article:
Former Coca-Cola Co. chief marketing officer Sergio Zyman yesterday launched ZMarketing Inc., a new firm that provides online and offline marketing services.


ZMarketing will offer:


• Z Group -- ZMarketing's strategic marketing consulting firm. Zyman and his team of marketing professionals lead the group.


• Ztools -- Software applications available through the company's Web site that are intended to guide clients through the steps needed to develop successful marketing strategies, campaigns and programs.


• Zinsights -- Articles, columns and other information from marketers and other authorities in the fields of anthropology, sociology, political analysis and other areas that the company feels are relevant to the marketing industry.


The company's Web site, at www.zmarketing.com, will offer marketing news and analysis and links to Amazon.com, where Zyman's books "The End of Marketing as We Know It" and "Building Brandwidth: Closing the Sale Online" are available.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

MySpace Owner Names Ex-Ford Marketer as CMO

MySpace Owner Names Ex-Ford Marketer as CMO

Jon Schulz will lead marketing at Interactive Media Holdings, which seeks to advance its reputation as a digital solutions provider.

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...