New Site for Mario Lemieux Breaks the Ice

Share this article:
A new Web site for hockey player and Pittsburgh Penguins owner Mario Lemieux debuted yesterday.

Created by FastForward Inc., Pittsburgh, the site at focuses on Lemieux's career and community service. Its debut also is intended to benefit the Penguins, which already has a dedicated team site.

"As a marketer, [] bulletproofs them as a brand," said Stephen Wayhart, vice president of marketing at FastForward.

The site tracks Lemieux's career from being the first overall draft pick in the 1984 National Hockey League Draft to his 1997 induction in the Hockey Hall of Fame and his return to hockey last season.

Besides career statistics and audio and video clips, the site also features Lemieux's work for cancer research. It also boasts links to the Pittsburgh Penguins, Mario Lemieux Foundation and Mellon Mario Lemieux Celebrity Golf Invitational sites.

A key feature of the site is the online store. On sale are $800 jerseys with Lemieux's 66 number, $400 hockey sticks, $225 photographs and $200 pucks - all autographed and authenticated. Other items include his newly released biography, "Over Time," posters and other collectibles.

The site is based on FastForward's Easy Platform for Interactive Commerce, often used by brands to manage customer interaction. It is the first player/owner's site in the NHL.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches