The Rubicon Project has released its Ad Quality Protec­tion Program, which is designed to help keep unwanted ads, such as those containing adult content or promoting competitive brands, off of publishers' Web sites. "If an ad network puts an ad on a site that a publisher doesn't want, the publisher could termi­nate the ad network relationship in a heartbeat," said Frank Add­ante, founder and CEO of The Rubicon Project, based in Los Angeles.