New Republic Taps Circulation Specialists

Share this article:
The New Republic, a weekly magazine of politics and the arts, has named Circulation Specialists Inc. to handle full-service circulation management.


Previously, the magazine handled circulation management inhouse. Now, faced with a marketplace not so friendly to single-title publishers, it has hired an outside shop to boost its circulation standing.


"It's to improve profitability, that's the primary mandate on the circulation side," said Greg Wolfe, president of South Norwalk, CT-based Circulation Specialists.


Wolfe's firm is charged with new business acquisition, circulation modeling, creative, budgeting and subscriber retention. It also will work to improve list selection and push better offers for the 88-year-old magazine.


"All magazines are faced with the challenge of maintaining their rate base," Wolfe said, "and we'll be delivering that rate base to client as efficiently as we can, which is getting harder."


A rate base is the circulation guaranteed by the publisher to an advertiser.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

News Byte: Javelin Marketing Appoints Damron CMO

News Byte: Javelin Marketing Appoints Damron CMO

Longtime agency pro brings extensive healthcare industry experience to the agency.

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.