New Quinceanera Elegante catalog for Hispanic Sweet-15s

Share this article:

Custom publisher Pace Communications has introduced a new catalog for the U.S. quinceanera market.

Quinceanera Elegante will target Hispanic girls who are about to turn 15 years old.

As the parent company of Exclusively Weddings, Pace Communications hopes to attract the Hispanic market that spends approximately $300 million a year on quinceaneras.

The ceremony has evolved into a lavish event, with hosts typically spending $5,000 to $10,000 and often much more on the party.

Approximately 400,000 Hispanic girls turn 15 each year.

Featuring both Spanish and English copy, Quinceanera Elegante will provide accessories ranging from extravagant to budgeted items.

The catalog has a complementing Web site at www.quinceaneraelegante.com.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.