Direct Line Blog

New PSP and Timex iPod gear up for Christmas shopping lists

Share this article:
Yesterday I got a taste of some of the new products that aim to be big this Christmas.  And no surprise, it was a day of personal electronics.  

The first demo was the new PSP by Sony.  It weighs about half the size of the old PSP with a higher resolution and options for a longer life battery upgrade.  Sony has also introduced a connector cable, so that users can plug it into a television, creating an instant entertainment center on the go.  Sony is aiming the product at parents and teens a like, as it is a good

The new PSP launches in September, with a limited edition Star Wars designed PSP out in October.  The fall campaign will focus on the Star Wars launch, which will include a game that is compatible across the devices.

For the fitness set, Timex has released an update to its Ironman workout watch that controls your iPod.  It works via radio transmission through a small device that is plugged into the bottom of the iPod, and it transmits a signal up to 10 feet away.  You can press the buttons on the watch to control the songs and volume.

The short comings are that you can't see the songs on the watch, and since you still have to plug in headphones to the iPod, you can't really get that far away from it.  So it seems like it would be easier just to use the iPod itself and not add another device to the mix.  

The watches went on sale on Timex.com yesterday and they will be up on Apple.com next week.  In the fall the watches will hit the stores, Sears and Kohl's, depending on the individual store's order date. An event based marketing campaign will begin next week.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.