New Products Unveiled at Fall DMA Show

Share this article:
NEW ORLEANS -- As usual, a bevy of new products and services were introduced at the Direct Marketing Association's annual fall show here this week.


KnowledgeBase Marketing, Richardson, TX, a marketing information and customer relationship management vendor, launched iBase, a secure, easy to use portal that allows KnowledgeBase customers access to the company's products and services at any time. As a result, customers can order, manage and monitor their direct marketing needs online and on demand. In addition, the portal allows customers to track job progress, engage in two-way dialogue and share documents with their KnowledgeBase marketing team.


The first phase of the iBase offering includes list counts and list rental, address hygiene, address standardization, NCOA, merge/purge, data enhancement and data warehousing. By year-end, customers will be able to use iBase to access fully integrated CRM tools, including business intelligence, Web intelligence, campaign management, modeling and segmentation.


• MatchLogic Inc., Westminster, CO, the CRM subsidiary of Excite@Home, announced the expansion of its MatchLogic CRM Database Solutions capabilities.


The two-part suite of CRM Database Solutions -- which includes MatchLogic eVista Solution and MatchLogic NCR Alliance Solution -- supports marketers in identifying their best prospects and customers across multiple channels, while offering the tools and database marketing consulting expertise to build lasting and loyal relationships.


• Customer Affinity, Chattanooga, TN, announced a service that allows the customers of catalogers to rate their fulfillment operations. In turn, the solution allows catalogers to monitor and improve their operation -- or the operations of the fulfillment companies they use.


Customer Affinity will formulate a customer satisfaction survey with a cataloger that can be included as a business reply form in the box of a purchase. The surveys ask customers to rate companies and can be tailored to key areas of the client's business.


The cost for the service is $4,900 for six months; there are extra costs for quarterly reports.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.