New Products Unveiled at Fall DMA Show

Share this article:
NEW ORLEANS -- As usual, a bevy of new products and services were introduced at the Direct Marketing Association's annual fall show here this week.


KnowledgeBase Marketing, Richardson, TX, a marketing information and customer relationship management vendor, launched iBase, a secure, easy to use portal that allows KnowledgeBase customers access to the company's products and services at any time. As a result, customers can order, manage and monitor their direct marketing needs online and on demand. In addition, the portal allows customers to track job progress, engage in two-way dialogue and share documents with their KnowledgeBase marketing team.


The first phase of the iBase offering includes list counts and list rental, address hygiene, address standardization, NCOA, merge/purge, data enhancement and data warehousing. By year-end, customers will be able to use iBase to access fully integrated CRM tools, including business intelligence, Web intelligence, campaign management, modeling and segmentation.


• MatchLogic Inc., Westminster, CO, the CRM subsidiary of Excite@Home, announced the expansion of its MatchLogic CRM Database Solutions capabilities.


The two-part suite of CRM Database Solutions -- which includes MatchLogic eVista Solution and MatchLogic NCR Alliance Solution -- supports marketers in identifying their best prospects and customers across multiple channels, while offering the tools and database marketing consulting expertise to build lasting and loyal relationships.


• Customer Affinity, Chattanooga, TN, announced a service that allows the customers of catalogers to rate their fulfillment operations. In turn, the solution allows catalogers to monitor and improve their operation -- or the operations of the fulfillment companies they use.


Customer Affinity will formulate a customer satisfaction survey with a cataloger that can be included as a business reply form in the box of a purchase. The surveys ask customers to rate companies and can be tailored to key areas of the client's business.


The cost for the service is $4,900 for six months; there are extra costs for quarterly reports.
Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Six Big Data Dos and Don'ts

Six Big Data Dos and Don'ts

Your marketing team has collected the data. Now learn what to—and what not to—do with it.

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.