New Pay-Per-Call Service Covers Multiple Engines

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Teleformance officially rolled out its pay-per-call advertising solution yesterday.


Though some pay-per-call solutions are limited to certain engines, Teleformance, St. Louis, said its service will be available on two major search engines -- Yahoo and Google -- and others via an agreement with telecommunications company Vlec Communications, Denver.


Teleformance, which also owns a direct response ad agency, began as a client of another pay-per-call company, Ingenio, then executives saw a need for expanded services.


"Most of those services can't really generate enough phone calls at this time to be worth the time of companies that want larger call volumes," Teleformance president Terry McCarthy said.


After testing its technology for the past two months, some Teleformance clients are achieving 60-70 calls a day, McCarthy said.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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