New Pay-Per-Call Service Covers Multiple Engines

Share this article:
Teleformance officially rolled out its pay-per-call advertising solution yesterday.


Though some pay-per-call solutions are limited to certain engines, Teleformance, St. Louis, said its service will be available on two major search engines -- Yahoo and Google -- and others via an agreement with telecommunications company Vlec Communications, Denver.


Teleformance, which also owns a direct response ad agency, began as a client of another pay-per-call company, Ingenio, then executives saw a need for expanded services.


"Most of those services can't really generate enough phone calls at this time to be worth the time of companies that want larger call volumes," Teleformance president Terry McCarthy said.


After testing its technology for the past two months, some Teleformance clients are achieving 60-70 calls a day, McCarthy said.


Christine Blank covers online marketing and advertising, including e-mail marketing and paid search, for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.