New NextMark service dynamically updates list counts

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NextMark has launched NextMark Select, a service that integrates counts data from service bureaus with datacards on the list managers' end. Datacard counts can now be dynamically updated, a first for the industry, said Chris DeMartine, director of business development for NextMark.

"This is the first time in the history of the business we're able to bridge a third-party service bureau with a list manager," DeMartine explained. "List managers no longer need to update their datacards because they will be updated for them."

The first service bureau — the company that houses list data — to use the NextMark Select service is Cross Country Computer. The companies worked together to implement the service for mutual clients, including Institute Lists.

“These are great benefits for our list managers and brokers. NextMark Select eliminates redundant administrative tasks, enhances the presentation of our data cards, and profiles each list with actionable data,” said Debra Goldfarb, president of Institute Lists, in a statement.

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