March 14, 2000
New Name Radiates Web Site's Increasing Membership
Online software company Aureate Media has changed its name to Radiate because its original moniker was too hard to remember or spell, a company spokeswoman said yesterday. Krista Thomas, public relations manager, said the company had "a dog of name while the business was going like gangbusters, so it was time for a change."
Radiate, Mountain View, CA, distributes systems for more than 400 software companies. It self-reports 18 million registered viewers, while gaining 100,000 members each day.