New Name Radiates Web Site's Increasing Membership
Radiate, Mountain View, CA, distributes systems for more than 400 software companies. It self-reports 18 million registered viewers, while gaining 100,000 members each day.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
Marketers at the pet travel service are barking up the right tree with a revamped content plan.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.