New Name Radiates Web Site's Increasing Membership
Radiate, Mountain View, CA, distributes systems for more than 400 software companies. It self-reports 18 million registered viewers, while gaining 100,000 members each day.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.
Jared Lake moves over from M&C Saatchi Mobile to head the new unit.