New Name Radiates Web Site's Increasing Membership
Radiate, Mountain View, CA, distributes systems for more than 400 software companies. It self-reports 18 million registered viewers, while gaining 100,000 members each day.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.