New movers: A recession-proof consumer category
Donald Hinman, SVP, data services, Epsilon
May 06 2009
Moving to a new home — whether for work, family or simply more space — is one of the great catalysts of consumer spending. The average new resident spends about $7,300 on everything from window treatments to take-out meals in the three months following a move. This spending sweet spot around a new move is prime time to reach consumers when they are most receptive to trial offers and actually looking to forge new connections.
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