New Media

Digital marketers must prioritize content over platforms, says Eisner: Adobe Omniture Summit 2011

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Digital marketers must connect consumers with high-quality content to generate new revenue channels, said Michael Eisner, former chairman and CEO of The Walt Disney Co., at the Adobe Omniture Summit 2011 on March 9.

The end of an era

The end of an era

"The end of an era," a colleague of mine tweeted during the recent CES conference. Amidst the promises for 2011, one thing was made clear: desktop computing is giving way to new forms of digital interactivity.

Reader's Digest pulls back print, focuses on digital

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Reader's Digest is reducing its rate base and frequency as it redirects resources to new media and digital initiatives worldwide. The US edition of the magazine will slowly trim its rate base from 8 million to 5.5 million over the course of 18 months, starting with the February 2010 issue. Cuts will be focused on less profitable and less loyal subscriptions.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...