Digital marketers must connect consumers with high-quality content to generate new revenue channels, said Michael Eisner, former chairman and CEO of The Walt Disney Co., at the Adobe Omniture Summit 2011 on March 9.
"The end of an era," a colleague of mine tweeted during the recent CES conference. Amidst the promises for 2011, one thing was made clear: desktop computing is giving way to new forms of digital interactivity.
Reader's Digest is reducing its rate base and frequency as it redirects resources to new media and digital initiatives worldwide. The US edition of the magazine will slowly trim its rate base from 8 million to 5.5 million over the course of 18 months, starting with the February 2010 issue. Cuts will be focused on less profitable and less loyal subscriptions.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.