Digital marketers must connect consumers with high-quality content to generate new revenue channels, said Michael Eisner, former chairman and CEO of The Walt Disney Co., at the Adobe Omniture Summit 2011 on March 9.
"The end of an era," a colleague of mine tweeted during the recent CES conference. Amidst the promises for 2011, one thing was made clear: desktop computing is giving way to new forms of digital interactivity.
Reader's Digest is reducing its rate base and frequency as it redirects resources to new media and digital initiatives worldwide. The US edition of the magazine will slowly trim its rate base from 8 million to 5.5 million over the course of 18 months, starting with the February 2010 issue. Cuts will be focused on less profitable and less loyal subscriptions.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...