New Magazine Will Focus on Corporate Events
The Rochester, MN, company is publisher of EXHIBITOR magazine and manager of the EXHIBITOR Show, the national conference for corporate event marketers, to be held in March.
"Corporate EVENT provides senior marketing executives, corporate event managers and BTB event producers with in-depth case studies, hard data, serious analysis, relevant tools and uncompromising commentary on companies that are using proprietary customer events to support CEO goals and initiatives," Lee Knight, founder/CEO of EXHIBITOR magazine, said in a statement.
The quarterly publication will include regular columns featuring marketing and customer management leaders, interviews with industry innovators and discussions with marketing executives.
Advertisers will include companies that provide goods and services for corporate event activities, including user conferences, private trade shows, dealer/distributor events, product launches, media events, VIP summits and customer community events.
Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters