New insert program for outdoor afficiandos from ALC

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Outside magazine has launched two new programs through ALC Insert Media. In addition to the Subscription Renewal Statement Stuffer Program, the Donor Statement Stuffer Program reaches those who have provided gift subscriptions.

Both programs reach Outside's audience of active, affluent and educated professionals. Sixty-eight percent are male. The average age of prospects is 45, and their median income is %84,122. More than half of the audience has purchased products via phone, Internet or mail.

The 90,000-universe Subscription Renewal Monthly Statement Stuffer Program is available beginning at $45/M. The 100,000 Donor Monthly Statement Stuffer Program is available beginning at $45/M.

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